ANGRY BIRDS 2 — BIGGER. BADDER. BIRDIER.

How do you launch the follow up to the biggest mobile game in history? Simple. You find an island in the Caribbean that’s home to a colony of swimming pigs, then you wage war on them with lots of special effects and CGI until the game is downloaded over 100 million times (true fact).

First we released a teaser film, for the film…

A few days later (once the CGI was finished), we launched the actual film.

Once it was all done, we released another film showing how it was all done.

But before all of that, it was vital to give the pigs an Instagram account. Welcome to the ‘Smug Pigs Of Instagram’…

Everyone knows you can’t launch a war/game without a good propaganda poster or two:

ROLE: ART DIRECTOR WITH MARK SHANLEY // COPYWRITERS: PHILIPPA BEAUMONT AND PADDY TREACY //CREATIVE DIRECTORS: IAIN TAIT AND TONY DAVIDSON // AGENCY: WIEDEN + KENNEDY

ANGRY BIRDS 2 — BIGGER. BADDER. BIRDIER.

How do you launch the follow up to the biggest mobile game in history? Simple. You find an island in the Caribbean that’s home to a colony of swimming pigs, then you wage war on them with lots of special effects and CGI until the game is downloaded over 100 million times (true fact).

First we released a teaser film, for the film…

A few days later (once the CGI was finished), we launched the actual film.

Once it was all done, we released another film showing how it was all done.

But before all of that, it was vital to give the pigs an Instagram account. Welcome to the ‘Smug Pigs Of Instagram’…

Everyone knows you can’t launch a war/game without a good propaganda poster or two:

New Era

General Mills