THE MOST SEARCHED EVER

For Google’s 25th anniversary in 2023 we celebrated the most searched people, events and moments in it’s 25 year history.

A social first approach drove Google's most viewed, most engaged, most talked about brand activation ever.

For the data nerds (joking, it's genuinely fascinating), the methodology we used for the campaign was very robust and involved a huge research process. You can read more about it here.

Made with a lot of talented folks at Google Brand Studio

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