LG G7 — WHAT’S IT GONNA TAKE?
What’s it going to take to get you to switch to the new LG G7 ThinQ? Probably nothing. But we wouldn't be doing our job if we didn't try.
We started with some simple feature-based spots, then followed up with the anthem spot and social activations that bordered on actual desperation.
Not sold on the Boombox feature? How about ‘Pet mode’…
Okay - how about we get a celebrity to persuade you?
The LG is so smart it even has google lens. What if we enlisted sneaker reviewer Brad Hall to demonstrate how it works...
We then asked on social, what would it take to get you to switch to the LG G7 ThinkQ…
ROLE: CREATIVE DIRECTOR WITH MIKIO BRADLEY // CREATIVES: GENO BURMESTER, PETER HUGHES // SOCIAL CREATIVES: JEFFREY ROZMAN AND PATRICK DEYOUNG // AGENCY: 72ANDSUNNY