SAN MIGUEL — A LIFE WELL LIVED
We span 60 years in the life of San Miguel. This is the life of a beer not a man. Reflections and recollections of a life well lived, from his introduction to the world in the 1950's to current day.
“What fun I’ve had … saloon bars, wine bars ... dive bars, even spent time behind bars… I’ve met rising stars ... fallen stars … even fallen asleep under the stars with film stars”
“I’ve known the lips of many women … factory girls, several pin-up girls, even a Miss World … Now … come on join me … in a life well lived”
ROLE : ART DIRECTOR // COPYWRITER : OLLIE WOLF // CREATIVE DIRECTORS : ANDY JEX AND ROB POTTS // DIRECTOR: DANIEL WOLFE // PRODUCTION: SOMESUCH // AGENCY: SAATCHI+SAATCHI