KETEL ONE — DRINK MARVELOUSLY
We created a whole new world for the rebrand of Ketel One Vodka. One that looked entirely different to those around it. With simple, charming black and white illustrations, we created characters and scenes filled with magic, wit, delight, and the occasional cloud bartender.
This global campaign debuted during the EMMYs, transporting drinkers to a place with parachuting cocktails, and magically large umbrellas.
Posters and digital assets that went all over the US and the UK:
And of course, some guidelines to show the people how to Drink Marvelously…
Finally, all nicely packaged up in a case study film:
ROLE: CREATIVE DIRECTOR WITH MOLLY JAMISON, JED HEUER AND DAVE CANNING // DESIGN DIRECTOR: MAX FRIEDMAN // ART DIRECTOR: KELSEY HEARD // COPYWRITER: REILLY SCHLITT // ILLUSTRATOR: MAX FRIEDMAN // ANIMATION: NICESHIT // AGENCY: FIG