WAZE KNOWS
Global campaign for Google's Driving navigation app: Waze. The road is a mysterious place full of questions. What’s going on up there? Am I speeding too much or just enough? If I leave in 10 minutes, will I be there in 30? How long am I going to be stuck next to this creepy guy? The answers — Waze knows.
We launched the campaign with posters in high traffic areas…
Radio ads to entertain you as you’re stuck in traffic:
Social things for when your looking at your phone and not the road 🤔
And guidelines to help others navigate their way through the campaign…
ROLE: CREATIVE DIRECTOR WITH MOLLY JAMISON, HOWARD FINKELSTEIN AND ROSS FLETCHER // DESIGNER: MAX FRIEDMAN // COPYWRITERS (RADIO): REILLY SCHLITT, KELSEY HEARD // AGENCY: FIG