NIKE — FIND YOUR GREATNESS
Testing the limits of the Olympic rules on ambush marketing, this was part of a global campaign featuring both famous athletes and everyday athletes alike.
Phase one of the campaign focused on athletes competing in the games — the UK's Mo Farah, Paula Radcliffe and Mark Cavendish were just a few of the athletes.
For the second phase of the campaign we focused on everyday athletes…
ROLE : ART DIRECTOR / COPYWRITER WITH OLLIE WOLF // CREATIVE DIRECTOR: ANDERS STAKE // AGENCY: WIEDEN + KENNEDY