MARCUS: YOU CAN MONEY
Marcus is Goldman Sachs bank for normal folks, not billionaires. Problem is, normal folks don't know 'How to Money' and have no financial self-belief. So we launched a new brand campaign all about turning money shame into money pride.
We created a whole visual identity around the ‘colon’ in the Marcus logo as well as defining a tone of voice for the brand.
The films we made are best summed up by a review from one website:
“That guy is dumb and fat, and regular, yet also so empowered by his Goldman Sachs high-yield savings account. In fact, this bloated moron is singing! And he can't stop!”
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“Overall, these ads are well-produced, wholly batshit and not nearly as tone deaf as some of you snowflakes are going to say they are. We'll wager that if Goldman Sachs has learned anything while looking into consumer banking it's that regular people find this whole thing agonizingly complicated and confusing, so much so that they feel dumb and easily preyed upon. So why not do ads that shows American idiots feeling so empowered by their new savings account that they go the full Lin Miranda?”
— Thank you Thornton McEnery 🙏 via Dealbreaker.com
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Some more songs! These we’re from the original pitch (we won), excuse the production quality…
ROLE : CREATIVE DIRECTOR WITH MIKIO BRADLEY // CREATIVES : NICK MARCHESE, MIKE DEVINE, RUTH BELLOTTI & NATHANIEL LAWLOR // DESIGN DIRECTOR: GUY FEATHERSTONE // DESIGNER : RYAN HOELTING // DIRECTOR: DAVID SHAFEI // PRODUCTION: WORLD WAR SEVEN // AGENCY: 72ANDSUNNY