COMCAST XFINITY
Grandkids hate visiting their grandparents house for the holidays because it's a technological black hole (we found a lot of evidence of this on Twitter). So we ‘hooked’ up a real Grandma's house with new XFINITY gear to show how technology can bring three generations of a family together.
We kicked it off with a few teasers that ran on TV and social…
Then the full film aired on NBC the week leading up to Christmas:
Our non-actor family trying to talk about product features in a natural, non ‘ady’ way…
ROLE : SENIOR DESIGNER // SENIOR COPYWRITER : MIKIO BRADLEY // CREATIVE DIRECTOR : ERIC STEELE & ERIK NORIN // DIRECTOR: MATTHEW FROST // PRODUCTION: ICONOCLAST // AGENCY: 72ANDSUNNY