SMIRNOFF ICE ELECTRIC — KEEP IT MOVING
Smirnoff's mission is to make the world more inclusive. The disabled and elderly are two groups who feel socially excluded. Deaf dance teacher Chris Fonseca and 87-years-young BaddieWinkle are two humans who ‘keep it moving’, breaking down social barriers through dance and good times.
The campaign launched in cinemas and TV in the US and the UK.
It also got highlighted as a Vimeo Staff pick, which was nice.
An unscripted moment that had us all in tears…
Helen Ruth Elam, better known as Baddiewinkle was the star of the second film in the campaign, showing that age doesn’t matter on the dance floor…
The 5 minute Chris Fonseca film that won the first ever Tribeca X award…
Supported by posters and print that ran in both the US and the UK:
ROLE : SENIOR ART DIRECTOR // SENIOR WRITER : MIKIO BRADLEY // CREATIVE DIRECTORS : BRANDON PIERCE & ADOLFO ALCALA // DESIGNER: DANNY DEMERS // DIRECTOR: ZACHARY HEINZERLING // PRODUCTION: EPOCH // AGENCY: 72ANDSUNNY